Marketing Strategy + Positioning
We construct custom solutions addressing the unique gifts and needs of your business to chart your course for success.
After our strategy sessions, you’ll have a plan for how to best leverage technology to increase your position in the market. You will be provided with a positioning document detailing the profile of your ideal clients, where they are, how to bring them in, and what methods you should use to target them.
Full analysis of current brand + position
Positioning document detailing ideal client profile
Digital targeting methods
Practical, strategic plans of action for digital marketing
Social media strategy
Client service enhancements
Local community engagement strategy
Best practices for review responses
content marketing management
Your reputation and patient trust are critical. Content marketing management from the only agency specializing in Central Oregon’s wellness culture ensures that your brand stays cohesive, respected, and professional.
We manage your online reputation, reviews, social media, email marketing, SEO-optimized blogs, and more to increase your visibility across the web.
Selene Marketing will engage with your current and potential clients to strengthen your reputation for more appointments.
Social media strategy and management
Facebook, Google+, Instagram, and Twitter
Strategic blogging for SEO on relevant topics to your business
Copywriting for digital ads, magazine ads, and brochures
Newsletters + email marketing
Community relations + digital review responses
Yelp, Google, Healthgrades, etc.
Regular site updates
WEb Design + Development
This package is designed for business owners who are ready to have a website work relentlessly to bring in the ideal clients for your business and take charge of your reputation online.
Before we write one line of code, we’ll meet to identify the needs of your business and your current marketing tactics.
Your new website will enhance your current marketing strategies to increase your digital visibility while building your reputation and highlighting the strongest aspects of your business.
1:1 strategy session
Web design + development via Squarespace, Wix, or Wordpress
3 design comps to establish branding (look + feel) for your site
Hosting + domain set up
SEO optimization (resulting in a higher rank on Google)
Content migration + site integration
It takes a specialist to navigate marketing for community-based businesses in Central Oregon. Schedule a 1:1 call with founder Cassandra to get free tips and tricks from the pros, customized to your business and goals.