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Marketing Strategy + Positioning

We construct custom solutions addressing the unique gifts and needs of your business to chart your course for success.  

After our strategy sessions, you’ll have a plan for how to best leverage technology to increase your position in the market. You will be provided with a positioning document detailing the profile of your ideal clients, where they are, how to bring them in, and what methods you should use to target them.

With your new marketing plan, you’ll see an uptick in site traffic, leads, and patients.

Strategy:

  • Full analysis of current brand + position

  • Positioning document detailing ideal client profile

  • Digital targeting methods

  • Practical, strategic plans of action for digital marketing

    • Social media strategy

    • Blogging strategy

  • Client service enhancements

  • Local community engagement strategy

  • Best practices for review responses


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content marketing management

Your reputation and patient trust are critical. Content marketing management from the only agency specializing in Central Oregon’s wellness culture ensures that your brand stays cohesive, respected, and professional.

We manage your online reputation, reviews, social media, email marketing, SEO-optimized blogs, and more to increase your visibility across the web.

Selene Marketing will engage with your current and potential clients to strengthen your reputation for more appointments.

Strategy:

  • Social media strategy and management

    • Facebook, Google+, Instagram, and Twitter

  • Google AdWords

  • Strategic blogging for SEO on relevant topics to your business

  • Copywriting for digital ads, magazine ads, and brochures

  • Press releases

  • Newsletters + email marketing

  • Community relations + digital review responses

    • Yelp, Google, Healthgrades, etc.

  • Regular site updates

 


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WEb Design + Development

This package is designed for business owners who are ready to have a website work relentlessly to bring in the ideal clients for your business and take charge of your reputation online. 

Before we write one line of code, we’ll meet to identify the needs of your business and your current marketing tactics.

Your new website will enhance your current marketing strategies to increase your digital visibility while building your reputation and highlighting the strongest aspects of your business.

Strategy:

  • 1:1 strategy session

  • Web design + development via Squarespace, Wix, or Wordpress

  • 3 design comps to establish branding (look + feel) for your site

  • Hosting + domain set up

  • Mobile optimization

  • SEO optimization (resulting in a higher rank on Google)

  • Content migration + site integration

 

Book your free strategy session. →

It takes a specialist to navigate marketing for community-based businesses in Central Oregon. Schedule a 1:1 call with founder Cassandra to get free tips and tricks from the pros, customized to your business and goals.


 
 
Wellness marketing in Bend, Oregon
 

Looking for something else?

Please contact us for additional services tailored to your specific needs.