Marketing your business is more important today than ever before. Central Oregon is growing all the time, and between a rapidly changing culture, an increasing population, and online review sites geared toward your area like Yelp, today’s consumers know they have options and are discerning when it comes to choosing a local business.
You know you can leverage technology to grow your business, but you don't always have time to learn its ins and outs. At Selene Marketing, we showcase your expertise and what sets you apart so you can focus on running your business. We keep up on today's marketing flow, trends, and your reputation management, so you don't have to.
Meet the founder
With nearly 10 years of Marketing experience, Cassandra's mission is to help those who have dedicated their lives to helping others.
Hello there! I’m Cassandra, the founder of Selene Marketing and a wellness culture educator for publications from Thrive Global (Arianna Huffington’s wellness enterprise) to Freelancers Union. I'm a local gal living in Bend who’s here when you need it most.
I studied New Media at UC Santa Barbara and Web Development at Stanford. I put myself through college, and worked 3 jobs to do so. Unfortunately, I was working to pay for classes I had to skip to work. Perhaps because I was burning the candle at both ends, I got extremely sick in my second year of college - multiple doctor's appointments a week sick. This went on for the next few years. I quickly learned how difficult it was to find a good doctor - one who not only had good reviews, but one who was easy to reach online.
That's when the big shift happened- I knew I wasn't the only person who struggled with this. Unfortunately, most people who are extremely sick don't have the time and energy to seek out their perfect provider, because important information is often left off of a doctor’s website. That's why I started my business - I wanted to help the people helping others and pair the right patients with their perfect practitioners, and vice versa.
My first job right out of college was working one-on-one with small business owners at Yelp to help them grow. During my time there, I realized a business's local reputation could make or break them - and that few business owners had the time and experience to take charge of their reputations online. I learned that each practice works best with certain types of clients and has unique specialties. When I wasn't able to give businesses the attention and help I wanted to provide ay Yelp, I forged out on my own.
Today, I work in close partnership with every client to build custom solutions that address their specific strengths and goals. I’ve managed the reputations, content, and digital marketing strategies of wellness practitioners across the country, and I’m ready to help your practice thrive!
Selene is the Greek goddess of the moon.
Locations from Lava Butte to McKenzie Pass served as training grounds for NASA astronauts in the '60s. Apollo 11 astronauts Neil Armstrong and Buzz Aldrin were among the astronauts and researchers who came to Bend between 1964 and 1966 to observe basalt and other volcanic rock that might resemble the lunar landscape and practice navigating the terrain in their space gear.
In ancient lore, Selene drove her heavenly chariot across the sky, providing the darkest nights with light. Our goal at Selene Marketing is to illuminate what makes you special, to reflect your light and help you shine, and to help you navigate the uncharted.
It takes a specialist to navigate marketing for community-based businesses in Central Oregon. Schedule a 1:1 call with founder Cassandra to get free tips and tricks from the pros, customized to your business and goals.